Are Ads Playing Our Children?

Posted under Research Blog.

The topic of advertising to children has been all over the news lately; here are two reasons why: First, a new study by the Kaiser Family Foundation found that children are the targets of ad campaigns called "advergaming" which combine online games with a company’s logo and brand message.  It’s one of the newest trends… Read more »

Video Games and Desensitization

Posted under Research Blog.

This week, Nicholas Carnagey, Craig Anderson and Brad Bushman released a new study on video games and desensitization.  They had over 250 college students randomly play one of 8 video games.  Half of the games were violent and half were nonviolent.  After they played the game for 20 minutes, they watched a 10 minute video… Read more »

Can Video Games Lead to World Peace?

Posted under Research Blog.

On Sunday there was a NY Times article on a new breed of video games — those that immerse people into reality complete with politics and consequences, rather than the typical fantasy worlds of dragons, aliens, and car chases.  Game developers are viewing games as a chance to educate as well as to affect change,… Read more »

TV for Babies Goes Worldwide

Posted under Research Blog.

Back in May, a TV channel for babies was launched in the US amidst much controversy.  CMCH researchers were contacted for their opinions, interviewed on radio shows, quoted in several newspapers, and featured on CNN and local news stations.  This week both a Canadian channel and a South African channel for babies will also be… Read more »

New Alcohol and Tobacco Advertising Research

Posted under Research Blog.

This week, 3 new studies on alcohol and tobacco advertising were released.  One study looked at the kinds and amount of alcohol and tobacco ads shown during televised sports.  After content analysis of 83 hours of televised sports, the author found that although commercials for tobacco and alcohol commercials have somewhat decreased as a result… Read more »

Can You Hear Me Now?

Posted under Research Blog.

Cell phones are everywhere it seems.  At the same time they are getting smaller they are also capable of doing more things.  From doubling as an MP3 player and camera to playing videos and keeping you updated on the baseball scores, cell phones are quickly becoming a vehicle for television, music and advertising.  So what… Read more »