Disney is Kicking Butts

Posted under Research Blog.

According to a study by Stanton Glantz, smoking was present in 64% of Disney’s youth-rated movies from 1999 to 2006.  Today, Disney announced that they will no longer allow depictions of smoking in Disney-branded films and will discourage smoking in Touchstone and Miramax films, which the company also owns.  They also pledged to include anti-smoking… Read more »

Plug and Play Barbie

Posted under Research Blog.

With the success of physical toys related to online content (such as the Webkinz phenomenon), Mattel has unlocked a whole new world for Barbie fans.  A New York Times article describes the latest Barbie product: a doll shaped Mp3 player that opens up online content such as games, shops, and chatting capabilities when plugged into… Read more »

You Can’t Skip *These* Ads

Posted under Research Blog.

You thought you were saved from marketing schemes because you skip commercials with TiVo, hop from one radio station to another, or opt for books instead?  Think again. When technological change allows users to avoid one kind of ad, marketers change the shape of advertising so you can no longer avoid it.  Here are some… Read more »

School Bullies: From Playground to Cyberspace

Posted under Research Blog.

The Pew Internet & American Life Project released a report about kids being bullied and harassed by their peers on the Internet.  This practice, known as cyberbullying, often takes place through email, instant messenger, blogs, or social networking sites like MySpace or Facebook.  32% percent of the teens said at least one of these actions… Read more »

For Toddlers, Television Can’t Replace a Person

Posted under Research Blog.

While there has been research about Sesame Street’s educational value for older children, there has not been much research on the effectiveness of new shows for infants and toddlers such as Teletubbies and Baby Einstein.  Advertisers tout (and many parents assume) that these shows are vital tools for educating young children.  But do toddlers really… Read more »