Measuring youth media exposure (MYME): A pilot study

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Author:

Rich, Michael; Bickham, David S.; Koren, Shimrit; Aneja, Parul; de Moor, Carl; Shrier, Lydia

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Year:

2007

Article Title:

Measuring youth media exposure (MYME): A pilot study

Journal:

Journal of Adolescent Health

Volume:

Edition:

2, Supplement 1

Issue:

Pages:

S5-S6

ISBN/ISSN:

1054-139X

Source of Funding:

Aerosmith Endowment Fund

Study Design:

Correlational Study

Publication Type:

Abstract

Age Group:

Adolescence (13-17 yrs), Childhood (birth-12 yrs), School Age (6-12 yrs)

URL:

Abstract:

Objective: To evaluate a multi-modal assessment method which characterizes children�s exposure to media.

Design: Correlational, pilot study examining youth media exposure over 1 week as reported through recall questionnaire, time-use diary, electronic reports, and video surveys.

Subjects and Setting: 19 youth from an urban hospital-based primary care clinic aged pre-teen (10-12 years), early teen (13-15) and late teen (16-18).

Intervention: N/A

Outcome Measures: Hours of exposure to TV, videogames, music, phone, computer, and print over 1 week.

Results: Time-use diaries recorded less exposure than recall questionnaires for all media. In comparing electronic reports of exposure to video records of actual exposure, there was 85% agreement on TV, 86% on music and print, 77% on videogames, 94% on computer, and 82% on phone exposure. 63% of instances where time-use diaries reported no TV use, electronic and video reports reported the TV was on. When time-use diaries reported the TV on, there was 87% agreement with electronic and video reports.

Conclusions: The multi-modal method did not work as well with pre-teens as with teens. Electronic and video reports detected passive and multiple-simultaneous exposure better than time-use diaries. Multiple methods of measuring media exposure complemented one another, better capturing the complexity of youth media exposure today. � Center on Media and Child Health

Keywords:

Adolescents
Age Differences
Attention
Computers
Media Diet
Mental Recall
Music
Pediatrics
Print Media
Public Health
Television
Video Games