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Reason 4: Media literacy can help Although not always apparent, most media intend to sell something - a product or a point of view - and the ability to critically evaluate media messages represents a crucial skill. Media literacy, the ability to read a variety of different media by identifying and analyzing embedded messages, represents an essential skill for today’s children and adolescents. Pilot studies suggest that children can protect themselves from the negative effects of media exposure once they become media literate, critical consumers of media. Media literacy can include the ability to write media by creating and sharing their own messages using media tools. Children, parents, and media producers can use these skills to promote health.
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