New Sponsorship for Sesame Street

Posted under Research Blog.

This month begins a new sponsorship deal between New Balance and Sesame Street, where the company will aim to advertise kids’ sneakers to moms of preschoolers.  New Balance is the 5th sponsor to sign on with the show in order to offset "rising production costs and federal funding challenges."  Producers are careful not to allow… Read more »

Tweens Get Their Music from TV

Posted under Research Blog.

Alloy Media + Marketing estimates that pre-teens spend $30 million of their own money annually, and influence the spending of $126 million of their parents’ money.  Their music purchases include pre-packaged pop sensations, often from television shows, such as That’s So Raven, Hannah Montana, and TV-movie High School Musical.

Reducing Children’s TV Viewing, 5 Other New Studies

Posted under Research Blog.

Jordan et al interviewed 180 parents and found that while most indicate a desire for their children to watch less TV, there are significant barriers to overcome: Parents use TV as a safe and affordable distraction for the kids when they need a break Parents watch a lot of television themselves Families have made television… Read more »