Lovable cartoon movie-star Shrek is currently a spokesperson (spokes-ogre?) for the Department of Health and Human Services’ "Go Out and Play" campaign aimed at getting kids active to prevent obesity.
Meanwhile, the Campaign for a Commercial-Free Childhood has conducted a review of other Shrek promotions and found that Shrek is also promoting over 70 different junk food products.
This tale of hypocrisy made it all the way to The Colbert Report:
See research on food advertising from the CMCH Database of Research.