In February, we posted some fun resources for teaching students about media and body image. One of those resources was a Dove ad showing the behind-the-scenes footage of how a regular woman is transformed into a model. The Dove Campaign for Real Beauty aims to show the beauty of everyday women by highlighting the unrealistic ideals shown in the media. Their newest ad in the campaign has been released. Titled "Onslaught", it shows how girls are bombarded throughout their lives with beauty messages:
The Campaign for a Commercial-Free Childhood warns that although this message is positive, Dove’s parent company (Unilever) owns brands like Axe body spray, notorious for their ads focusing on women’s immediate attraction to men wearing the scent.