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Geary et al analyzed MTV viewership data in Brazil and Nepal to learn more about whether viewers learned from MTV’s 2002 HIV prevention campaign.  They found that overall, MTV viewers in these countries are younger, better educated, and more dependent on their parents.  They also found that watching MTV was associated with "positive attitudes toward HIV prevention behaviors (except for abstinence until marriage) but not with premarital sexual activity."

In other research, Wakefield et al found that tobacco company-sponsored smoking prevention ads for youth had "no beneficial outcomes."

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