This morning, President Obama signed legislation that gives the FDA the ability to regulate tobacco marketing. They are expected to take a number of measures to reduce tobacco advertising to youth:
- Most cigarette ads will be limited to black-and-white text only (which may face free-speech challenges)
- Outdoor advertising within 1,000 feet of schools and playgrounds is
banned (though research shows that there is still a lot of advertising in neighborhoods near these schools) - Tobacco-brand sponsorships of sports and entertainment events
will be stopped (research shows that teens who watched a tobacco-sponsored sports event were more likely to experiment with tobacco)
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