Tobacco Marketing Meta-Analysis and Other New Research

Posted under Research Blog.

In a powerful meta-analysis of 149 studies of tobacco media exposure on youth under 18, Wellman et al conclude that "exposure to pro-tobacco marketing and media increases the odds of youth holding positive attitudes toward tobacco use and more than doubles the odds of initiating tobacco use." Other new research in December includes: Robinson, J…. Read more »

Hollywood Company Agrees to Anti-smoking Ads Before Movies

Posted under Research Blog.

In September, the Attorneys General of 41 states sent a letter to Hollywood’s 13 major movie studios asking them to include anti-smoking public service announcements (PSA’s) before any movie containing smoking.  The Weinstein Company is the first to take action on this letter, agreeing to insert a truth campaign PSA into its upcoming DVD release… Read more »

New Research in Pediatrics and Tobacco Control

Posted under Research Blog.

October is apparently a hefty month for media research!  In addition to the 6 articles I posted about last week, there are five other new studies here: Published in Pediatrics, Connor examined food advertising on preschool-aimed children and found that most advertisers focused on creating lifelong brand-loyalty rather than generating immediate sales.  CMCH Director, Dr…. Read more »

2 New Articles About Movies

Posted under Research Blog.

Jamieson et al have published an article titled Do Films About Mentally Disturbed Characters Promote Ineffective Coping in Vulnerable Youth? in the October issue of Journal of Adolescence.  They found that the more exposure depressed teens had to films depicting mentally disturbed characters, the less likely they were to believe that professional mental help treatment… Read more »

MMWR Report – Alcohol Radio Advertising

Posted under Research Blog.

This week’s MMWR report is titled Youth Exposure to Alcohol Advertising on Radio.  After studying ads for the top 25 alcohol brands in the top 104 media markets, researchers found that 49% of the ads were on programs where the audience was disproportionately composed of youth under the legal drinking age.   

New Alcohol and Tobacco Advertising Research

Posted under Research Blog.

This week, 3 new studies on alcohol and tobacco advertising were released.  One study looked at the kinds and amount of alcohol and tobacco ads shown during televised sports.  After content analysis of 83 hours of televised sports, the author found that although commercials for tobacco and alcohol commercials have somewhat decreased as a result… Read more »