by WCVB | WCVB-TV5 | March 8, 2011

A new study published in the latest issue of  the Archives of Pediatrics & Adolescent Medicine showed that children who saw a popular media character on the cereal box liked the cereal more than those who viewed a box with no character on it. 


CMCH staff scientist, Dr. David Bickham, argues that  this happens because children form a relationship with that media caracter and “kids that are young have less of a cognitive ability to differentiate between fantasy and reality, and so the meaning of these characters are much more important.”

Read the full article at WCVB-TV5.