by Tamar Lewin | New York Times | January 20, 2010

The new Kaiser Family Foundation report, Generation M2: Media in the Lives of 8- to 18-Year-Olds
found that  the amount of time young people spend with entertainment media has risen dramatically. The report revealed that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day and media multitasking has become an integral part of their lives.

CMCH Director, Dr. Michael Rich, agrees that media is part of young people’s environment  like the air they breathe and that we need to empower parents and children to be media savvy consumers.

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