Yesterday, the Federal Trade Commission published a new report on food marketing to children and adolescents. According to the FTC website, "the report calls for all food companies ‘to adopt and adhere to meaningful, nutrition-based standards for marketing their products to children under 12.’ "
Meanwhile, the Children’s Food and Beverage Advertising Initiative,
a coalition of 14 major food companies, published a report in which
they promised either to stop advertising to children or to promote only
"better-for-you products" to children. Today’s New York Times
chronicles the tension over whether to increase government regulation
of such advertising or to allow the food industry to regulate itself.
The reports were released amidst growing concerns over the increase in childhood overweight and the research that points toward food marketing as a potential factor.