What’s Media Literacy?

Media literacy is the ability to understand how mass media works and media literacy education is the approach to protect children and adolescents from the unhealthy effects of media by giving them tools to think critically about messages in the media. Media literacy is also about engaging young people in creating media so that they begin to
understand and appreciate how producers use specific techniques to influence the audience.

Here's a list of media literacy organizations and resources:

Media Literacy- Definition

Media Literacy Organizations

  • The Center for Media Literacy is an educational organization that provides leadership, public education, professional development and educational resources nationally.
  • The Media Education Foundation produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media.
  • iKeepSafe-C3 Matrix helps educators integrate the essentials of cyber-safety, cyber-security, and cyber-ethics (C3 concepts) into existing technology and literacy standards and curricula.
  • Gateway Media Literacy Partners aims to attract individuals, organizations and institutions who as community citizens strongly believe media literacy is a democracy skill, is a survival skill and a nexus for change, vital to developing critical thinking, and media literacy empowers citizens to make intelligent and healthy choices throughout their lifetime.

Media Literacy Journals

Media Literacy Reports

3 Responses to “Research Toolbox: Media Literacy Resources”

  1. Frank W. Baker

    I would add to your ML definition at the top of this page: Media literacy is ALSO about engaging young people in CREATING media so that they begin to understand and appreciate the production, construction process and how it uses specific techniques to influence the audience.

  2. Gary Marcuse

    Understanding Media Literacy: Inside Plato’s Cave
    A new online 3-credit course written by media educators and delivered in partnership with Athabasca University
    This new course is especially designed for grades 7-12 teachers who want to help their students develop an informed and critical understanding of the nature, impact and techniques of the mass media.
    The course and the interactive discussion forums that accompany the units will help teachers understand media theory, and then transform theory into practice as they develop lessons for their own students and teaching situations.
    Teachers (and motivated parents) can take this 13 unit course as a six week summer session or study at their own pace during the year.
    The summer session runs July 5-August 15. Registration June 1-10
    Registration for studying at your own pace opens August 10.
    For more information visit the course website at
    or use search terms: Athabasca University Plato’s Cave
    Posted by Gary Marcuse, project coordinator


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