Product Placement in Games, Music and Books

Posted under Research Blog.

Some people estimate that product placement started in the 1930s with movie directors filming in their favorite restaurants; others estimate it all really began with the promotion of Reese’s Pieces in the beloved film, ET.  In either case, we’ve seen it done in movies and television for years now and with more and more people… Read more »

MMWR Report – Alcohol Radio Advertising

Posted under Research Blog.

This week’s MMWR report is titled Youth Exposure to Alcohol Advertising on Radio.  After studying ads for the top 25 alcohol brands in the top 104 media markets, researchers found that 49% of the ads were on programs where the audience was disproportionately composed of youth under the legal drinking age.   

Two Media Articles in August “Pediatrics”

Posted under Research Blog.

Today, there were two new research articles on media and health in the August issue of Pediatrics: The first study measured whether watching professional wrestling on television lead high school students to increased fighting with their dating partners.  In a longitudinal study of over 2,200 students, researchers found "significant correlations" between how often students watched… Read more »