Using Media to Show Instead of Tell

Posted under Research Blog.

Last week, we blogged about an op-ed on photo retouching and body image by filmmaker Jesse Epstein.  Here, Jesse joins us as a guest blogger to expand upon the educational efforts she is working on.  I spent my formative childhood years in Mozambique Africa, where full bodies and “child bearing hips” were celebrated. When I… Read more »

Achieving Perfect Beauty with an Airbrush

Posted under Research Blog.

Filmmaker Jesse Epstein recently published a video Op-Ed on the New York Times website.  This behind-the-scenes talk with real photo retouchers explores how pervasive this practice is within the beauty industry, and how it affects people’s perceptions of their own beauty. In the video she mentions a 2007 study which found that just 3 minutes… Read more »

Can Reading Help Kids Lose Weight?

Posted under Research Blog.

We know that reading offers a wide variety of benefits, but is encouraging weight loss one of them? According to a new study by Duke University researchers, the answer might be yes–when you’re reading the right kind of book. Healthy Lifestyles, Duke’s six-month childhood obesity program, gave 31 of its 81 participants a book called… Read more »

Books + Video Games = Increased Reading?

Posted under Research Blog.

Virtually all young people in the U.S. play video games, according to a recent Pew Internet study, but fewer and fewer seem to be reading books for fun. As a recent study from the National Endowment for the Arts reports, less than one third of thirteen-year-olds are daily readers. There are a variety of approaches… Read more »

2 Hours of TV, 7 Minutes of Reading

Posted under Research Blog.

A report released by the National Endowment for the Arts this month confirmed what many already suspected:  Children are reading less.  Over the past 15 years, the amount of time children spend reading has fallen 13% and their reading ability has declined — only one third of high school seniors are capable of reading the… Read more »

You Can’t Skip *These* Ads

Posted under Research Blog.

You thought you were saved from marketing schemes because you skip commercials with TiVo, hop from one radio station to another, or opt for books instead?  Think again. When technological change allows users to avoid one kind of ad, marketers change the shape of advertising so you can no longer avoid it.  Here are some… Read more »

Dieting Articles Lead to Unhealthy Weight Control

Posted under Research Blog.

In a 5-year study of over 2,500 teens, van den Berg et al found that reading magazine articles about diet and weight loss lead to unhealthy weight control behaviors among girls.  Compared to girls who did not read these articles, frequent readers were twice as likely to skip meals, fast, and smoke cigarettes, and three… Read more »

Product Placement in Games, Music and Books

Posted under Research Blog.

Some people estimate that product placement started in the 1930s with movie directors filming in their favorite restaurants; others estimate it all really began with the promotion of Reese’s Pieces in the beloved film, ET.  In either case, we’ve seen it done in movies and television for years now and with more and more people… Read more »