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Tolman et al surveyed over 700 teens to learn more about their TV viewing habits in relation to their sexual behavior.  They found that the way teens felt about their own sexuality depended not on how much sexual content they saw, but on the types of situations they saw within that content. 

For example, when girls saw women as sex objects and men avoiding commitment, they tended to feel like they had less power over their own sexuality.  The researchers found that overall, the types of messages the teens saw, as well as the gender of the teens, influenced the outcomes of viewing sexual content.  See more studies on media influences on sexual behavior from the CMCH Database of Research.

Other new research on media includes:

  • Vereecken & Maes – Television Viewing and Food Consumption in Flemish Adolescents in Belgium
  • McGwin et al – Prevalence of Transportation Safety Measures Portrayed in Primetime US Television Programs and Commercials
  • Smith et al – Hepatitis C in Australia: Impact of a Mass Media Campaign
  • Ryan et al – The Motivational Pull of Video Games: A Self-Determination Theory Approach

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