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Barr-Anderson, D. J., Fulkerson, J.A., Smyth, M., et al. (2011). Associations of American Indian children's screen-time behavior with parental television behavior, parental perceptions of children's screen time, and media-related resources in the home. Preventing Chronic Disease, 8(5), A105. FULL TEXT

  • The authors suggest that changes in parental television watching time, parental influence over children’s screen-time behavior, and availability of media-related resources in the home could decrease screen time and may be used as a strategy for reducing overweight and obesity in American Indian children.

Krcmar, M. (2011). Can past experience with television help US infants learn from it? Journal of Children and Media, 5(3), 235-247.

  • The study author found that some television experience does seem to aid in imitation, but not in word learning, and television experience is useful when babies imitate mothers on the screen but not when they attempt to imitate strangers.

Skatrud-Mickelson, M., Adachi-Mejia, A. M., & Sutherland, L.A. (2011). Tween sex differences in snacking preferences during television viewing. Journal of the American Dietetic Association, 111(9), 1385-1390. 

  • Approximately half of the students in this study consumed less-healthy snacks while watching television. Interventions for parents and both sexes of tweens focusing on healthy snacking choices may have long-term beneficial outcomes.

Speers, S. E., Harris, J.L. & Schwartz, M.B. (2011). Child and adolescent exposure to food and beverage brand appearances during prime-time television programming. American Journal of Preventive Medicine, 41(3), 291-296. 

  • This study found that brand appearances for most food industry companies, except for Coca-Cola, are relatively rare during prime-time programming with large youth audiences. Coca-Cola has pledged to refrain from advertising to children, yet the average child views almost four Coke appearances on prime-time TV every week. This analysis reveals a substantial, potential loophole in current food industry self-regulatory pledges to advertise only better-for-you foods to children.

Sznitman, S., Vanable, P.A., Carey, M.P., et al. (2011). Using culturally sensitive media messages to reduce HIV-associated sexual behavior in high-risk African American adolescents: Results from a randomized trial. The Journal of Adolescent Health: Official Publication of the Society for Adolescent Medicine, 49(3), 244-251. 

  • This study found that culturally tailored mass media messages that are delivered consistently over time have the potential to reach a large audience of high-risk adolescents, to support changes in HIV-preventive beliefs, and to reduce HIV-associated risk behaviors among older youth.

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